Revisiting the Future of International Marketing Strategy in the Digital Age. Journal of Applied Business and Technology, [S. l.], v. 5, n. 3, p. 164–192, 2024. DOI: 10.35145/jabt.v5i3.185. Disponível em: https://www.e-jabt.org/index.php/JABT/article/view/185. Acesso em: 22 feb. 2026.