Unlocking Consumer Behavior: The Interplay of Marketing Mix and Hygiene Perceptions in Kembar Water’s Market Success. Journal of Applied Business and Technology, [S. l.], v. 6, n. 2, p. 135–145, 2025. DOI: 10.35145/jabt.v6i2.197. Disponível em: https://www.e-jabt.org/index.php/JABT/article/view/197. Acesso em: 22 feb. 2026.